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Glenn Munlawin
I’m a growth marketer who’s obsessed with the maths behind the funnel. (Funny enough, I avoided math in college, but now I’m a total data nerd). I’ve realized the numbers tell the only story that actually matters when deciding whether a campaign worked.
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Across SaaS organizations, I’ve led account-based programs, competitive displacement campaigns, creative performance optimizations, and event-driven demand initiatives tied directly to pipeline creation. My focus is simple: generate qualified opportunities, improve conversion velocity, and influence measurable revenue outcomes.
What I Do Best
I build and lead demand generation strategies that turn intent into actual revenue. My focus is on creating scalable, sales-aligned growth motions across paid media, lifecycle, and ABM. I’m a practitioner who stays hands-on with data, but my real goal is always the same: driving pipeline, improving conversion, and increasing deal velocity.
ABM & Demand Generation
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I specialize in scaling ABM programs (1:1, 1:few, and 1:many) for enterprise SaaS. This goes beyond just picking a target list; it’s about defining buying groups, aligning messaging to the buyer’s stage, and activating multi-channel "air cover." I make sure marketing and sales are in total sync so that SDRs and AEs aren't just making calls, but converting real leads into opportunities.
How I Approach Pipeline Growth
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I look for where accounts are stalling, where sales handoffs are breaking, and where intent is being missed. I design programs that map ABM and paid media to actual buyer behavior. Success isn't a "marketing qualified" lead; it’s pipeline created, cost efficiency, and a repeatable GTM motion that the company can rely on.​
Revenue-Focused Demand Generation
I build and scale enterprise demand generation programs that drive qualified pipeline, accelerate high-value accounts, and align marketing and sales around revenue outcomes.
Revenue Impact
I’ve driven $3M+ in pipeline and ARR across enterprise SaaS programs, reducing CPL by 60% and increasing conversion rates by 40%.
I measure success by revenue impact and pipeline velocity, not vanity metrics.
How I Partner With Sales
I partner closely with SDR and AE leadership on account prioritization and timing.
Programs are built around intent signals and aligned outreach to move high-value accounts from engagement to meeting to opportunity, with shared reporting to keep marketing and sales focused on revenue.
Revenue Systems & Attribution
I build and run full-funnel revenue systems across 6sense, Salesforce, Marketo, and HubSpot, connecting segmentation, lifecycle orchestration, and attribution from engagement through opportunity and revenue.
