Glenn Munlawin
I am a results-driven marketing leader with a proven track record of success in building marketing functions from the ground up to optimize marketing efficiencies across demand gen, field marketing, account-based marketing, and sales development in many different organizations.
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I have a passion for leveraging data to drive growth. A self-described data nerd, I rely on data to tell the whole story and determine success.
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With expertise in developing and executing end-to-end demand generation strategies encompassing inbound and outbound tactics, content marketing, digital campaigns, and lead nurturing, I have become proficient in leveraging marketing automation platforms, CRM systems, and data analytics to optimize campaign performance.
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If you would like to get in touch with me, please contact me or download a copy of my presentation here, and my resume here.
Top of Funnel to drive awareness and acquire leads
Using multiple channels to acquire new leads, I directed strategic campaigns from inception to execution by effectively positioning the Inseego brand and creating awareness, resulting in a substantial 25% increase in revenue.
Working with cross-functional teams
Working with cross-functional teams, I launched multiple content assets to yield a 20% increase in marketing-qualified leads and Sales Accepted Leads compared to the previous year.
Leverage paid advertising
I collaborated with various stakeholders from product marketing, design, and digital during the pandemic lockdown by leveraging paid advertising to promote work-from-home products, resulting in a revenue increase of at least 30%.
