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Glenn Munlawin
I’m a growth marketer who’s obsessed with the math behind the funnel. (Funny enough, I hated math in college, but now I’m a total data nerd). I’ve realized the numbers tell the only story that actually matters when deciding whether a campaign worked.
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I’ve spent the last several years building demand gen engines from scratch. I’m just as comfortable whiteboarding a high-level strategy as I am getting into the weeds of HubSpot, 6sense, or Salesforce to fix a broken lead flow. My goal is always pretty simple: kill the "busy work" and focus on the campaigns that actually turn into pipeline.
What I Do Best
I build and lead demand generation strategies that turn intent into actual revenue. My focus is on creating scalable, sales-aligned growth motions across paid media, lifecycle, and ABM. I’m a practitioner who stays hands-on with data, but my real goal is always the same: driving pipeline, improving conversion, and increasing deal velocity.
ABM & Demand Generation
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I specialize in scaling ABM programs (1:1, 1:few, and 1:many) for enterprise SaaS. This goes beyond just picking a target list; it’s about defining buying groups, aligning messaging to the buyer’s stage, and activating multi-channel "air cover." I make sure marketing and sales are in total sync so that SDRs and AEs aren't just making calls, but converting real leads into opportunities.
How I Approach Pipeline Growth
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I look for where accounts are stalling, where sales handoffs are breaking, and where intent is being missed. I design programs that map ABM and paid media to actual buyer behavior. Success isn't a "marketing qualified" lead; it’s pipeline created, cost efficiency, and a repeatable GTM motion that the company can rely on.​
My Expertise
I’m focused on senior demand generation and growth marketing roles where I can own pipeline outcomes, scale ABM programs, and partner deeply with sales and product marketing teams.
The Results
I’ve driven over $3M in pipeline and ARR through demand-gen programs. By focusing on targeting and leaning into experimentation, I’ve reduced cost-per-lead by 60% and increased conversion rates by up to 40%. I measure campaigns by marketing-sourced bookings and revenue impact, not by how many emails we sent or ads we ran.
How I Partner With Sales
I partner with SDR and AE leadership on account selection, prioritization, and timing. We use marketing campaigns to warm up leads and map outreach sequences to intent signals. When sales wins, marketing has done its job. I keep feedback open, and the reporting is shared via dashboards for transparency.
The Tech Stack
I use the entire demand gen stack. I’m comfortable building account segments in 6sense or Terminus, managing lifecycle in Marketo or HubSpot. I live in Salesforce and sales enablement tools like SalesLoft and Outreach to ensure our data is clean and our reporting tells the whole story.
